Complete Tracking & Metrics
VDP Web captures detailed information about every email action a prospect takes in real-time. Track the performance of your email marketing campaign at a glance with the easy to read dashboard. From basic data such as open and click-through rates to unsubscribes and hard & soft bounces, our dashboards & drill-down reporting gives access to a quick snapshot or deep understanding of the response data. Page visits, link clicks, opt-ins and survey participation are only a click away.
Warnings & Alerts
Key Features of VDP Web Integrated Email Reporting
- Comprehensive mail marketing dashboard
- Detailed open, click, and unsubscribe reports
- Real time response metrics by prospect
- Social media forwards and shares
- Integrated PURL, email, landing page, SMS, QR Code, 800# tracking
- Track email separately by campaign
- Compare results from all your email marketing campaigns
- Manage bounced email addresses
VDP Web provides real-time warnings and alerts about data quality and key metrics such as unsubscribes and hard bounce rates. Measure Social Media Impact
VDP Web real-time reporting makes it easy to drill down to the individual subscriber level and see a history of exactly what the prospect has done not only with email, but also other cross media channels such as PURLs and landing pages in one location.