VDP Web Product Descriptions

PURL Credits

One PURL Credit creates a unique personalized URL for one prospect. PURL Credits may be purchased in bulk for use with multiple campaigns and clients. They remain useable for a period of one year from their purchase date, allowing you to budget ahead and buy in larger quantities for volume discounts.

Each PURL Credit is valid for 3 months from the time it is associated with a prospect in our system. If a prospect is being targeted by more than one campaign, they will need to be assigned a PURL for each campaign.

  • Each PURL credit is valid for 3 months from the time it is assigned to a prospect.
  • PURL credits are available for use for 1 year from the time of purchase.

GURL Landing Page Credits

For campaigns where no PURLs are assigned to prospects, landing pages are available. Landing pages, also called generic URLs (GURLs) allow prospects to access your content, surveys and opt-ins from a standard domain name. GURLs are perfect for broadcast media, such as television & radio and also as a reliable tracking mechanism and data collection point for paid search placement.

A Landing Page Credit allows you to create a single GURL campaign. The landing page will remain active as long as you keep your account or until you choose to disable it.

  • GURL credits are valid for as long as you keep your account open or until you disable the campaign.
  • GURL credits are available for use for 1 year from the time of purchase.

Email Access (monthly)

Email access is an optional add-on contingent upon the corresponding account type. Activating email requires signing up via the cart and executing a written agreement to ensure compliance with anti-spam and opt-in policies.

Download the Email Policies Agreement

Email Credits

One Email Credit sends a single email communication to a single recipient. Email Credits may be purchased in bulk for use with multiple campaigns and clients. They remain useable for a period of one year from their purchase date, allowing you to budget ahead and buy in larger quantities for volume discounts.

  • Each email credit is valid for sending a single email to a single recipient.
  • Email credits are available for use for 1 year from the time of purchase.

Do it for me: List Append Credits

Each credit provides for the VDP Web support team to upload and map the contents of one data file to the system. Data can be emailed in .csv, .xls, .txt and many other formats for insertion to the system. Please note that these credits do not include merge/purge, de-duping, or list combination data services. Our support team will quote these tasks on a case by case basis.

Do it for me: HTML Coding Credits

Each credit is good for creating one page of XHTML/CSS landing page code from your design that is provided to us as a .psd, .ai, or .pdf file layout.

The size of the layout must be proportional to the size you wish the landing page to be. This layout needs to contain all graphics, background images & photos, as well as samples of the preferred size and colors of headers, paragraphs, and the footer text. Remember that we can only use web safe fonts for text. Unique fonts will need to placed in the site as images.

Download the HTML Coding Services information sheet as a PDF

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