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PURL Credits
One PURL Credit creates a unique personalized URL for one prospect. PURL Credits
may be purchased in bulk for use with multiple campaigns and clients. They remain
useable for a period of one year from their purchase date, allowing you to budget
ahead and buy in larger quantities for volume discounts.
Each PURL Credit is valid for 90 days from the time it is associated with a prospect
in our system. If a prospect is being targeted by more than one campaign, they will
need to be assigned a PURL for each campaign.
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Landing Page Credits
For campaigns where no PURLs are assigned to prospects, landing pages are available.
Landing pages, also called generic URLs (GURLs) allow prospects to access your content,
surveys and opt-ins from a standard domain name. GURLs are perfect for broadcast
media, such as television & radio and also as a reliable tracking mechanism and
data collection point for paid search placement.
A Landing Page Credit allows you to create a single GURL campaign. The landing page
will remain active as long as you keep your account or until you choose to disable
it.
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Do it For Me: List Append Credits
Each credit provides for the VDP Web support team to upload and map the contents
of one data file to the system. Data can be emailed in .csv, .xls, .txt, .sql and
many other formats for insertion to the system. Please note that these credits do
not include merge/purge, de-duping, or list combination data services. Our support
team will quote these tasks on a case by case basis.
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Do it For Me: HTML Coding Credits
Each credit is good for creating one page of XHTLM/CSS landing page code from your
design that is provided to us as a psd, .ai, .pdf file layout
The size of the layout must be proportional to the size you wish the landing page
to be. This layout needs to contain all graphics, background images & photos, as
well as samples of the preferred size and colors of headers, paragraphs, and the
footer text. Remember that we can only use web safe fonts for text. Unique fonts
will need to placed in the site as images.